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Email Marketing & Marketing Automation Specialist

K8 Applied Innovation, Inc

Taguig City, Philippines  

 

Summary Description: The Email Marketing & Marketing Automation Specialist will drive our email marketing and marketing automation programs. This person ensures the right message gets too the right inbox, at the right time. The Email Engagement & Automation Specialist will ensure our programs are CAN-SPAM compliant, mobile optimized, properly segmented with the message crafted to the recipient’s interest, at the right time and frequency.

Tasks & Responsibilities:

  • Develop, prioritize, and implement a comprehensive email communication strategy segmented by audience type (persona) to drive user engagement leading to increased sales.
  • Develop actionable audience segmentation and effective contact strategies (the “customer journey”).
  • Drive a robust email testing strategy to maximize revenue goals from the existing contacts.
  • Set marketing email communications KPI’s and measure against goals – not just deliverability, open, opt-out and click through rates, but KPI’s that drive engagement.
  • Provide analysis of email campaign performance that drive ROI and best practices – what’s working, what’s not work, and why.
  • Develop the content personalization and optimization strategy for our web properties

 

Required Skills & Abilities:

  • Minimum 5 leading email marketing programs
  • In depth understanding of marketing automation platforms (Marketo, Eloqua, Pardot, etc.)
  • Thrives in a fast-paced, highly collaborative environment
  • Is intensely curious, with strong analytical, organizational and interpersonal skills

 

Qualifications/Experience:

  • 4 years of College (will consider work history).
  • 5 years of email marketing/marketing automation experience.
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